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On Music Entrepreneurship – 2

Continued from yesterday.

Some of the suggestions that the College of Business suggested we change or include in Music Entrepreneurship involve the following topics:

Idea Generation, Creation, and Evolution.

Customer Interviews

Project Management

Value Proposition

Business Model Canvas

Channels

Minimum Viable Product

Exit Strategies

As I mentioned, my knee-jerk reaction was “But we don’t DO this in music!” And that tapped in to the issue I have with a lot of books on music entrepreneurship–several that I’ve read are along the lines of “You’re a musician already! Here’s how to write a business plan!” (more on this later)

Getting this list from the College of Business (and to be clear, the list was far more detailed and informative than what I’ve included–I’ve excerpted to protect their ideas and mine) forced me to question why we don’t do some of those things, and it started becoming clear that we should.