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This page accessible at kylevanderburg.com/blog/2020/01/15/on-music-entrepreneurship-2/.
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Continued from yesterday.
Some of the suggestions that the College of Business suggested we change or include in Music Entrepreneurship involve the following topics:
Idea Generation, Creation, and Evolution.
Customer Interviews
Project Management
Value Proposition
Business Model Canvas
Channels
Minimum Viable Product
Exit Strategies
As I mentioned, my knee-jerk reaction was "But we don't DO this in music!" And that tapped in to the issue I have with a lot of books on music entrepreneurship--several that I've read are along the lines of "You're a musician already! Here's how to write a business plan!" (more on this later)
Getting this list from the College of Business (and to be clear, the list was far more detailed and informative than what I've included--I've excerpted to protect their ideas and mine) forced me to question why we don't do some of those things, and it started becoming clear that we should.