Continued from yesterday.
Some of the suggestions that the College of Business suggested we change or include in Music Entrepreneurship involve the following topics:
Creation, and Evolution.
As I mentioned, my
knee-jerk reaction was “But we don’t DO this in music!” And that
tapped in to the issue I have with a lot of books on music
entrepreneurship–several that I’ve read are along the lines of “You’re a
musician already! Here’s how to write a business plan!” (more on this
Getting this list
from the College of Business (and to be clear, the list was far more detailed
and informative than what I’ve included–I’ve excerpted to protect their ideas
and mine) forced me to question why we don’t do some of those things, and it started
becoming clear that we should.