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Everything we do in Music is a project.
We very much do not teach music this way.
Thinking back to the list of things from the College of Business, they're all project- or product-driven. You don't need Idea Generation for existing, you need Idea Generation for improvement or for something new.
In Music, every new composition is a project that requires Idea Generation, Business Model creation, Audience identification, and so on.
In Music, every concert is a project that requires the same or more.
In Music, every ensemble is a project that requires the same or more.
In Music, every lesson is a project that requires the same or more.
And so on.