Blog

News, Thoughts, Soapboxes, and/or Essays

On Music Entrepreneurship – 3

(Continued)

Everything we do in Music is a project.

We very much do not teach music this way.

Thinking back to the list of things from the College of Business, they’re all project- or product-driven. You don’t need Idea Generation for existing, you need Idea Generation for improvement or for something new.

In Music, every new composition is a project that requires Idea Generation, Business Model creation, Audience identification, and so on.

In Music, every concert is a project that requires the same or more.

In Music, every ensemble is a project that requires the same or more.

In Music, every lesson is a project that requires the same or more.

And so on.